Elevating Auli Lifestyle: UI Redesign for Improved Interactivity and Customer Engagement

Auli Lifestyle is a skincare brand that offers a range of products designed to nourish and rejuvenate the skin, using natural ingredients and science-backed formulations. With a focus on holistic beauty, Auli Lifestyle aims to provide consumers with high-quality skincare solutions that promote healthy, glowing skin.
I've been a loyal customer of Auli Lifestyle for some time now, and their products have become a staple in my skincare routine. The brand's commitment to natural ingredients and effective results has made it a favorite in my daily regimen. Auli Lifestyle's products deliver on their promise, and I've seen a noticeable improvement in my skin's health and appearance.
However, while I am impressed with the quality of the products, I noticed that the online shopping experience on Auli Lifestyle's website could use some improvements, particularly in its user interface (UI). Given the growing trend of online shopping and the importance of digital customer engagement, I decided to take a closer look at the website's functionality.

Objective - To identify the current challenges within Auli Lifestyle's website UI and propose enhancements to make the online shopping experience more interactive and user-friendly.